Why #RTOK Day Should Be Part of Your Culture

Last Wednesday, HireVue participated in a Twitter event called "Random Tweets of Kindness Day" or "#RTOK Day." This day was a chance for people to spend a few minutes recognizing others who had made an impact on them in some way. 

This day was created last year by an influencer in our space, Lars Schmidt. He did an experiment where he sent out Random Tweets of Kindness with the hashtag #RTOK, and it really took off. So this year he invited everyone to participate. It was a huge success was a trending topic last Wednesday. 

So What? Why Does This Matter?

Here are some stats to back up why employee recognition matters: 

  • The number one reason most American's leave their jobs is that they do not feel appreciated. In fact, 65% of people surveyed said they received no recognition for good work last year. (1)
  • 41% of companies that use peer-to-peer recognition have seen marked positive increases in customer satisfaction. (2)

  • Companies with strategic recognition reported a mean employee turnover rate that is 23.4% lower than retention at companies without any recognition program. (3)

  • Organizations with the most sophisticated recognition practices are 12 times more likely to have strong business outcomes. (4)

  • Praise and commendation from managers was rated the top motivator for performance, beating out other non-cash and financial incentives by a majority of workers. (5)  

As you can see, recognition matters and is a huge driver to increase happiness in your employees and overall success for your company. 

Below are some snap shots of what our people were saying on Twitter last Wednesday

We hope everyone shares their appreciation on a daily basis and not just once a year during a social event. Make a difference and be kind. The business world needs more of it.